Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Onclusive

FEBRUARY 10, 2020

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. Onclusive PR Attribution is in no way impacted by the Jumpshot closure. Avast developed Avast Antivirus in 2014.

Media 273

Media Privacy Data Analytics 273

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 121

Survey Communications Ethics Measurement 121

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. I would almost under-invest in technology.

Technology 84

Technology Social Media Tools Trends 84

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. That is why they hire managers, directors and analysts and pay for control systems to measure performance.

Marketing 195

Marketing Advertising Advertising System 195

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. That’s about 24 more than were published in 2019. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. I found the product to be impressive and promising.

SEO 103

SEO Software Resources Newspapers 103

Onclusive

FEBRUARY 10, 2020

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. Some background on Jumpshot and browser plug-in data sources. Avast developed Avast Antivirus in the early 90s.

Media 221

Media Privacy Data Analytics 221

Sword and the Script

DECEMBER 5, 2023

Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. LLMs are at the heart of generative AI technology. More gen AI.

Software 138

Software Reddit Technology B2B 138

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). Learn more: press release , blog post.

Industry 91

Industry Media Technology Employee 91

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes.

Company 59

Company Report Government Local 59

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. 4) Revenue inches up, profit slides: Cision Q2 2019 earnings. Cision announced its earnings for the second quarter of 2019 in early August.

Analytics 70

Analytics Report Technology Pitching 70

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This includes blogs, discussions and other formats. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization.

Software 117

Software Tools Publicity System 117

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 64

Internal International Data Media 64

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 5) Picks from the vendor blogs and PR trades. Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. million of revenues, improving on 2019’s $10.2 Articles, blog posts and content picks.

Media 106

Media SEO Analytics Analysis 106

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. What does this mean?

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

APRIL 2, 2019

The Role of Technology on the Legal Market. But that’s a talent supply issue for a different blog post. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology. Big PR agencies do the same thing. VC investment grew to $7.2

Agency 97

Agency Trends Marketing Survey 97

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 62

Reputation Employee Film Internal 62

5W PR

DECEMBER 5, 2018

It’s safe to say that eCommerce has changed dramatically in recent years, and it’s continuing to change more as we move forward in 2019. Modern customers generally download ad blockers and other technology to help them avoid things like ads and display advertisements.

Consumer 74

Consumer Publicity Marketing How To 74

Sword and the Script

OCTOBER 22, 2019

If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. When the webinar is over, you can still drive value by repurposing the content for blogs, presentations, sales enablement tools and more. 16% on marketing analytics.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 196

Marketing Content Marketing Data Social Media 196

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Opportunity to collaborate in a variety of different ways from guest blog posts, being part of #AdobeInsiders, and much more! Facebook (2019 – Present). This was part of the Plank Fellowship for educators.

Social Media 56

Social Media Conference Travel Internal 56