Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. The #FuturePRoof community founded by Sarah Hall supports the managers of agencies and communications teams with best practice advice and guidance aimed at promoting public relations as a management discipline. It’s where I’m placing bets over the next 12 months.

Publicity 120

Publicity Analysis Measurement Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. A good number of predictions struck me as highly probable in 2019. A trend we are going to see happening more in 2019 is the coming together of marketing and customer success.

Social Media 96

Social Media Marketing Media Creativity 96

Konnect Agency

JANUARY 7, 2022

How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. Managing relationships, timelines, contracts and budgets can be daunting but partnering with the right influencer marketing agency can help. Finding the Right Strategy with the Help of an Influencer Marketing Agency. Finding the Purrrrfect Fit.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. Managing relationships, timelines, contracts and budgets can be daunting but partnering with the right influencer marketing agency can help. Finding the Right Strategy with the Help of an Influencer Marketing Agency. Finding the Purrrrfect Fit.

Agency 52

Agency Marketing Media Trade Shows 52

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Are you ready? for event details.

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. Ours is an industry doubled in size since 2019.

Marketing 78

Marketing Government Sports Advertising 78

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. 06% in 2020 compared to.07%

Social Media 88

Social Media Healthcare Brand Branding 88

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach. adult population does as well. What are the implications for communicators?

Policies 164

Policies Community Corporate Enterprise 164

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. 2019 PR/Media Questionnaire. _Amazon is an advertising company. Here is the latest iteration. Have fun with it.

Media 41

Media Public Affairs Journalism Retail 41

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Today, it is an industry valued in the billions, growing by 83% in 2019. Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

Konnect Agency

JANUARY 17, 2020

In order to be successful, companies and social media agencies must strike a balance between analyzing social data while also finding new ways to engage with customers through the use of these new tools and platforms. As consumers grow increasingly wary, they’re seeking reviews from people they trust when making purchasing decisions.

Social Media 87

Social Media Trends Media Instagram 87

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

Government 103

Government Education Print Ethics 103

The Hoffman Agency

AUGUST 19, 2020

In January 2019, the chain launched its vegan sausage roll; a paradoxical product that arguably sits within ‘adversity’ in and of itself. Even the Financial Times covered it, citing the brand’s smart advertising. But the word ‘consumer’ is exactly where the key distinction lies in why satire can work in brand marketing.

Consumer 36

Consumer Brand Branding Marketing 36

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales.

Financial 52

Financial Social Media Banking Media 52

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. req.) – by BMV a digital agency in Boston. How Long Should a Blog Post be in 2019? Advertising is a distant third. There’s an old adage in marketing that says use PR to build a brand, and advertising to defend it.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Mark My Words

OCTOBER 25, 2021

Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. And that seems an even poorer strategy.

Strategy 60

Strategy Marketing Insurance Insurance 60

5W PR

SEPTEMBER 27, 2019

In this capacity, they are also usually charged with tracking and responding to consumer comments, suggestions, and complaints. Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms. BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. Investment.

Social Media 56

Social Media Marketing Media Trade Shows 56

PRSay

SEPTEMBER 13, 2018

However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. This approach, which is utilized by our internal agency called The Records Lab, continues to help us generate winning PR and advertising campaign ideas for our commercial clients.

Conference 81

Conference Internal International Creativity 81

MaccaPR

JANUARY 15, 2019

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX.

Marketing 78

Marketing Viral Consumer Brand 78

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He transformed that appreciation into his own digital agency business, and even a few books. He’s my guest on the first Off Script Q&A of 2019.

Brand 79

Brand Branding Banking Consumer 79

5W PR

AUGUST 30, 2019

Micro-influencer marketing is just reaching its hey-day, and is emerging as a tool as successful as— if not more successful than— celebrity campaigns and advertising. Most consumers will first check Yelp or Google reviews to get an idea of public opinion, and they might also call on a few friends for their experience and advice.

Fashion 68

Fashion Social Media Travel Trends 68

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 16% on marketing analytics. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement.

Communications 40

Communications Marketing Technology Data 40

PR 20/20

OCTOBER 30, 2018

The event will be held in Cleveland, Ohio at the Huntington Convention Center, July 16 - 18, 2019. A New Reality: How to Engage Consumers with Augmented and Virtual Reality. Topics covered will include: The Intelligently Automated Agency. Artificial Intelligence for Advertising 101. We hope to see you in July 2019!

Conference 45

Conference Marketing Case Study Hotels 45

MaccaPR

JANUARY 15, 2019

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX.

Marketing 48

Marketing Viral Consumer Brand 48

Prohibition

MARCH 5, 2020

With that in mind, here are some of the key trends from 2019 and some tips on how you can harness and adapt them to work for your business. Targeted ads are becoming more and more popular, with brands from every industry setting aside some budget for highly targeted social advertising. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62