Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: Breaking Down the Results from the 2018 PR Salary Survey.

Survey 104

Survey Marketing B2B Content Marketing 104

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. What are best practices in PR & content marketing measurement? In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Gartner research from their 2018 annual turnover survey shows employee turnover can cost anywhere from $33,000 (for a company with 10 employees or less) to $1.7

Reputation 78

Reputation Financial Employee Survey 78

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. PR measurement. That is, yes. Media relations only gets harder. Top tactics in PR and comms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. So what’s the solution? About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Date: March 21, 2018. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Critical Mention

OCTOBER 25, 2021

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

BradleyPR

MARCH 31, 2018

What makes you feel successful in your PR job? Is it a spike in social media followers? A news article published from a news release you sent out? Or seeing someone wearing your brand’s t-shirt at the mall? These results can make you feel good about what you are doing. They can also be the [.].

Measurement 48

Measurement Social Media Media Journalism 48

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. .” Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Critical Mention

NOVEMBER 29, 2018

A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. That is certainly true of the company’s rollout of Google Marketing Platform in 2018. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Google Data Studio adoption.

Analytics 105

Analytics Data Trends Marketing 105

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 90

Software Pitching Measurement Enterprise 90

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

JUNE 10, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

NewsWhip

AUGUST 31, 2023

Cara Buckley Cara Buckley is a 2018 Pulitzer-winning climate reporter who writes articles on individuals working toward solutions and off-the-beaten-path tales about responses to the crisis. Through her work, she communicates stories highlighting a greener future and pragmatic measures to tackle the challenges posed by climate change.

Energy 78

Energy Crisis Travel Report 78

Critical Mention

APRIL 13, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. content marketing (64%).

Survey 99

Survey Media Relations Corporate Communications 99

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

FEBRUARY 6, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

How To 106

How To Media Radio Print 106

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Critical Mention

MAY 28, 2019

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

Marketing 71

Marketing Social Media Tools Content Marketing 71

ImPRessions - Crenshaw Communications

OCTOBER 26, 2018

Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media. Here are some ideas for PR-relevant costumes for Halloween 2018. 2018 said goodbye to “Scandal,” so if you feel you can pull it off, why not salute the recently retired queen of crisis PR, Olivia Pope?

Crisis 85

Crisis Film Fashion Ethics 85

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Critical Mention

OCTOBER 29, 2018

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

Sports 117

Sports Film Television Transportation 117

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” If media relations is hard, so too is journalism and reporting. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Less media to build relationships with and constant turnover.”

Media Relations 113

Media Relations Media Survey Pitching 113

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Trinity Mirror ( The Daily Mirror ) and News UK ( The Sun and The Times ) are the eighth and ninth most popular websites in the UK according to The Ofcom Communications Market Report 2018 (opens as a PDF).

Media Relations 115

Media Relations Media Print Newspapers 115

Flatiron Communications

FEBRUARY 2, 2019

It’s not a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks to his or her currency and experience. Robin Roberts _The Wall Street Journal. Q18) In 2018, we witnessed the rise of “micro” and “nano” influencers? Here is the latest iteration.

Media 41

Media Public Affairs Journalism Retail 41

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Study 61

Study Survey B2B Advertising 61

Sword and the Script

MAY 5, 2020

Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.” Muck Rack released a free online course called “ The Fundamentals of Media Relations.” They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Local news and indy journalism more trusted. “I 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI.

Content Marketing 65

Content Marketing B2B Survey Analysis 65