Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” If media relations is hard, so too is journalism and reporting. It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. Fewer journalists, more PR people.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. There’s an old adage in marketing that says use PR to build a brand, and advertising to defend it.

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 97

Agency Trends Marketing Survey 97

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. Last year an advertising spot during the Super Bowl cost $5 million. The 7 Best Performing Blog Posts in 2017. But we can’t.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

Pitching 43

Pitching Journalism Tools Agency 43

Critical Mention

JANUARY 3, 2018

Have you given much thought to how you’ll improve your work life in 2018? Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results?

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Local news and indy journalism more trusted. “I Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

AUGUST 13, 2019

Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. 12) July 30, 2018: ShareIQ.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry.

Survey 103

Survey Media Relations Corporate Communications 103

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. across 170 clients in Q4 2018 according to Epsilon; and. The closest thing to an open rate they have is a “read rate” which was 24% across all verticals in 2018. Constant Contact measures this by the highest open rate by local time.

Study 98

Study Marketing Data Analysis 98

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and.

Marketing 78

Marketing Publicity Survey Study 78

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers. What are best practices in PR & content marketing measurement? AirPR: How do you see PR & content marketing evolving in 2018? Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Flatiron Communications

FEBRUARY 2, 2019

It’s not a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks to his or her currency and experience. Robin Roberts _The Wall Street Journal. _Amazon is an advertising company. Q18) In 2018, we witnessed the rise of “micro” and “nano” influencers?

Media 41

Media Public Affairs Journalism Retail 41

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Advertising, production, and distribution have all fundamentally changed. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128