Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Blog: The Media Relations Struggle is Real; Experts Describe What it May Mean for PR. Blog: Code of PR Ethics? Blog: Is the PR industry missing the boat with influencer marketing?

Survey 137

Survey Communications Measurement Internal 137

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 94

Ethics Advertising Advertising Analysis 94

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. Media bias and PR ethics. That is, yes. Media relations only gets harder. Top tactics in PR and comms.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. The very mention drives discussion about ethics, morals, constraints and limitations. Image credit: Unsplash.

Survey 86

Survey Public Affairs Corporate Trends 86

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

5W PR

FEBRUARY 11, 2019

Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

Critical Mention

AUGUST 26, 2018

We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics. We have the highest satisfaction scores among members for our support of the Code of Ethics and that’s where we need to stay.

Interviews 79

Interviews Ethics Conference Leadership 79

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. Full report: 2018 Global Media Report by Onclusive.

Survey 96

Survey Journalism Study Pitching 96

Stephen Waddington

NOVEMBER 30, 2017

There’s a second issue related to ethics and conversations in the public sphere. I cited both these issues in my recent Public Relations in 2018 blog. If you enjoyed this blog post you may like to receive future posts as they are published, via email. Algorithms are impacting every area of practice. Please sign-up here.

Publicity 86

Publicity Ethics Survey Google 86

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. If you want to take a look at more of these powerful PR campaigns, check out this roundup of 2018’s festive ads. GDPR, the acronym you cannot escape.

YouTube 48

YouTube Ethics Crisis Industry 48

Sword and the Script

SEPTEMBER 7, 2021

Vuelio itself acquired ResponseSource – a ProfNet or HARO style tool – in 2018 for £5.5 History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *. These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. Beyond Bylines ).

Software 89

Software Print Tools SEO 89

The Stalwart Blog

JULY 30, 2018

Trevor Hoffman, HOF Class of 2018. When you put community before self and combine it with a durable product, unquestionable work ethic and appreciation for the opportunities ahead, you will create a Hall of Fame foundation that can carry your organization far. . He did so willingly with great sincerity. Companies take note.

Brand 97

Brand Branding Community Ethics 97

Stephen Waddington

NOVEMBER 5, 2017

It’ll celebrate the 70 th anniversary of the NHS in 2018, and lessons for communicators. I didn’t get a chance to email out articles and blog posts that I’ve written this week. An upcoming discussion between two senior public relations practitioners spotlights the issue of ethics in public relations. discussion.

Ethics 0

Ethics Social Media Advertising Advertising 0

Communications Conversations

MARCH 29, 2019

Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. She was also a nominee for AdFed’s 32 under 32 in 2018. A true gent, Jordan is an A-team player.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Mindful Marketing

AUGUST 15, 2021

When I feel ill-equipped to tackle an ethical issue on my own, which occurs often, I reach out to others who have different and frequently more informed perspectives. ” She also referenced CDC statistics that show that from 1999 to 2018, the prevalence of obesity in the United States increased from 30.5%

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. What we do 5.

Government 103

Government Education Print Ethics 103

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Practitioners have a responsibility to work to ethical standards.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. PR adopts AI as a research and content tool.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But I won’t go into that now, we’ve already covered this in a previous blog post which you can read here.

Privacy 82

Privacy Brand Branding YouTube 82

Stephen Waddington

OCTOBER 20, 2017

The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. I’ve written this blog post in an effort to answer this question and so everyone has access to the same information. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

5W PR

SEPTEMBER 27, 2017

5W client, It’s a 10 Haircare recently sponsored the 2018 Miss America Competition. A brand’s ethics and giving must be specifically and concretely described, and told through their own channels as well as third-party editorial. You’re Sponsoring an Event. As our client shared with Inc., Don’t sell your products, sell your purpose.”

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Flatiron Communications

NOVEMBER 28, 2018

Later that day, the company’s abbreviated blog post went up. Sarah Frier (@sarahfrier) November 26, 2018. Kara Swisher (@karaswisher) November 14, 2018. Jay Rosen (@jayrosen_nyu) November 15, 2018. Mathew Ingram (@mathewi) November 15, 2018. Sapna Maheshwari (@sapna) November 16, 2018. Read this twice.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Mindful Marketing

JULY 26, 2019

There seems to be real value in using unreal influencers, but as this blog always suggests, just because marketers can, doesn’t necessarily mean that they should. So, the question: Is it ethical for organizations to employ virtual influencers? ” Subscribe to Mindful Matters blog.

Ethics 70

Ethics Consumer Reputation Corporate 70

PR in High Definition

DECEMBER 17, 2018

There’s never a dull moment in the communications industry, and 2018 has certainly been no slouch. They represent something robots can’t do and will include emotional intelligence, strategic decision making and ethics. And we’re sure that 2019 will be no different; in fact, here’s how we think it’ll shape up.

Trends 48

Trends Privacy Ethics Government 48

Sword and the Script

MAY 14, 2019

This is the basis of the company’s 2018 Global Media Report which I summarized here. How do you compare a brief mention in a top tier business publication to a product review in a blog? You can find more from Onclusive by requesting a demonstration here and from the occasional post on their blog. Is that relationship building?

Case Study 118

Case Study Software Data Web 118

Stephen Waddington

OCTOBER 4, 2020

As a Council and Finance Committee member I’ve been shocked to learn that the CIPR budget contribution to all sectoral and regional groups was less than one per cent of the £4m+ budget in 2018. Further information Pete has shared his manifesto on his blog. This inequality has the change and be levelled-up across the organisation.

Meeting 78

Meeting Government Energy Employee 78

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 15) Ethics in PR revisited. Also see Off Script Q&A No.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

OCTOBER 4, 2022

It claims it saw “75% year-over-year revenue growth in 2021, and more than 300% revenue growth over the three-year period from 2018-2021.”. This blog post explains how software can recognize images. While the company hasn’t shared hard numbers it did put out percentage growth. Muck Rack employs “more than 200” people. Quick takes.

Technology 81

Technology Company Analytics Writing 81

Waxing UnLyrical

JANUARY 26, 2020

A 2018 USC Annenberg study found that 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between earned and paid media. While we can maintain high standards of ethics, there will be some that don’t. Today we live in the information age.

Ethics 23

Ethics Technology Financial Banking 23

Mindful Marketing

JUNE 19, 2022

As the still new technology continues to develop, there will be many important ethical questions involving AI. ” Subscribe to Mindful Matters blog. Amounts: Used in moderation, most products pose little risk of supplanting people. It’s fine to ask if artificial intelligence is sentient. Learn more about the Mindful Matrix.

Comparison 65

Comparison Technology Google Engineering 65

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. Report recommendations: education and ethics The lesson for PR is clear according to report author Jean Valin. “We

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

APRIL 2, 2019

But that’s a talent supply issue for a different blog post. In 2018, the most recent edition, there were nearly 7,000. billion in 2018 , though some forecasts say that will drop this year. had 1,800 lawyers on staff in 2018 according to Above the Law , a trade publication. Big PR agencies do the same thing.

Agency 97

Agency Trends Marketing Survey 97

Communications Conversations

MARCH 6, 2018

Any projects coming up in 2018 that you’re particularly excited for at Cargill? Now that we’re a couple months into the new year, which social media trends do you think will truly impact your work at Cargill in 2018? They understand how to find information and have very high standards for accuracy and ethics.

Social Media 102

Social Media Media Corporate Resources 102