Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) With four great guests on hand, we began to chat about measuring content. Has to be purposeful.

Measurement 40

Measurement Journalism Video Community 40

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. To a large degree it’s a measure of trust.

Reputation 100

Reputation System Employee Airlines 100

Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. As did Gerard F. Corbett : A2.

Measurement 40

Measurement Analytics Google Tools 40

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared.

Measurement 60

Measurement Tools Agency Blogging 60

Mark My Words

DECEMBER 29, 2015

In 2015 we all loved authenticity, right? The ‘New Politics’ engaged and enraged in equal measure. Cannes Lions was all about purposeful brands. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. What we crave is for brands to take responsibility. Forget authenticity.

Journalism 60

Journalism Wikipedia Film Interviews 60

Stephen Waddington

JUNE 16, 2021

PR practitioners must measure carbon in the rush to address ESG concerns. The 2015 Paris Climate Agreement set the goal of limiting global heating below 2C to tackle the climate crisis. However well intentioned, action on green initiatives is meaningless without objective and quantifiable measurement. It is complex.

Measurement 141

Measurement Government Energy Agency 141

Polaris

JANUARY 9, 2015

Social Media Myth #1: Your brand must be on Twitter. If you meet a social media expert who claims your brand MUST be on a particular social network, ask some pointed questions: Are people here talking about my brand or the competition? What goals do you recommend for measuring success? Chances are THEY ARE.

Social Media 100

Social Media Media Measurement Pinterest 100

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. Couch Control: Measurement Therapy for PR Pros. What do you hope to learn at the PRSA 2015 International Conference?

Conference 40

Conference Internal International Leadership 40

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market. Assets can become liabilities over time.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

SEPTEMBER 20, 2017

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? I can’t recall a single brand or product on any recent drive. Here’s a simple way to do so: measure how often people search for you by name. What have we learned?

Analytics 132

Analytics Measurement Software Survey 132

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” 6 Rules of Thumb for Successful Brand Publishing.

Storytelling 0

Storytelling Video Leadership Writing 0

Shift Communications

JANUARY 6, 2016

What separates Tumblr from the rest of the pack, and why should your brand use it? And it’s seen 94% growth from the previous year , as of May 2015. were ages 18-23 and 27% were ages 24-35 in 2015. The main thing to emphasize is measurement. If you don’t choose what you want to measure, you won’t see results.

Brand 60

Brand Branding Comparison Social Media 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work.

How To 282

How To Storytelling B2C Measurement 282

Cision

NOVEMBER 10, 2016

It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign. Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image.

Data 292

Data Big Data Strategy How To 292

Cision

APRIL 23, 2015

It means brands will have to invest in content creation. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Another report shows that, as of 2015, 24% of teenagers are on Vine’s platform. Amanda Loewy.

Brand 60

Brand Branding Film YouTube 60

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Resolution Blog

OCTOBER 21, 2015

I’m going to use the 2015 Cannes Lions Grand Prix winner; Always #Likeagirl campaign ‘Turning an insult into a confidence movement’ by Procter & Gamble and Leo Burnett Toronto. You’ll also see a huge spike in people searching in February 2015. I chose January - July 2015. Brand engagement.

Google 120

Google Trends eBook Film 120

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Branding, Social Media, Marketing, PR & Professional Coach. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

DECEMBER 4, 2020

Since it’s 2020 and everything sucks, allow me to take you back to 2015. And influencers were starting to work more closely and frequently with brands in the market. And, measure results in a variety of ways (i.e., Instagram was the hot social media network. Facebook was purring along. But, corporate blogging was down.

Corporate 139

Corporate Blogging Banking Measurement 139

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Head of brand, communications & digital at Philips North America, Mark A. Without the right metrics, you haven’t got good measurement.”.

Internal 120

Internal International Measurement Analytics 120

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

The Proactive Report

JUNE 30, 2015

Two recent studies show that brand engagement is the No. of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. And if you have no measurable goals set at the start, how can you measure success?

Tools 100

Tools Strategy Content Marketing Measurement 100

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Makes for a fairly uncomfortable flight, but if you’re forced to fly with them then it’s a means to an end. – thedibb.co.uk, April 5, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Flatiron Communications

MAY 20, 2015

Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. What measure has it decided to use? Q19) Is it now ethically acceptable to pay an influential blogger or someone with a large social media following to produce branded content on behalf of a client? ” Who is his replacement? A20) _. __.

Journalism 28

Journalism Radio Report Advertising 28

Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. Everything Is Measurable in PR. Invest in measurement for that.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. One helpful tip: if your B2B brand is active on social media, you will be able to get additional insight on your audience through their proprietary analysis tools. Challenge #3: Measuring content effectiveness. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Look for what you or your brand has in common with the reporter or influencer. Measure Your Success. Tracking whom you’ve pitched, what you sent and when is essential to measuring your pitching success rate.

Pitching 120

Pitching Report Social Media Measurement 120

Cision

MAY 6, 2016

They want brands to be authentic. If brands want to win, they must adapt. Most brands only flirt with the idea of opening the door and letting people behind the scenes. It came out in August 2015 for verified public figures. More reach = more brand awareness! . Measure Success. So, how do we get there?

Facebook 0

Facebook Marketing Video Film 0