The Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center.

Social Media 279

Social Media Strategy Pinterest Media 279

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. What can other comic franchises teach us about content marketing?

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 70

Strategy How To Resources Blogging 70

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. How do you promote them?

Video 153

Video B2B Film Marketing 153

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). Today, Traveler spans 87 local editions across the globe.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 40

Strategy How To Resources Blogging 40

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 40

Strategy How To Resources Blogging 40

Cision

APRIL 21, 2015

billion in 2014 , numbers that closely mirror the increase in searches. It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. One reason is that Google is always within arm’s reach.

Video 120

Video Brand Branding Trends 120

PR 20/20

OCTOBER 20, 2015

I remember a session at Content Marketing World 2014 where Buddy Scalera ( @MarketingBuddy ) was interviewing Joe Pulizzi ( @JoePulizzi ). Pulizzi was telling us how he made the decision to leave his job and start his own company. So, Pulizzi switched to listing out the specific steps to build your brand.

How To 40

How To Content Marketing Conference Interviews 40

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. So a good first impression of your content may cause self-perpetuation of sharing behavior.

Viral 120

Viral Journalism Advertising Advertising 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. A survey of 500 PR and marketing professionals found that 82 per cent are using influencers to help get their story out , and many in that group are engaging social media personalities.

SEO 204

SEO Analytics Measurement B2B 204

Barokas

JANUARY 19, 2018

However, while Facebook and Instagram have been revolutionary marketing tools for brands, it seems like they both want to get back to their roots, shifting the focus of their feeds away from brands with new algorithm changes. Now, making your content visible is more about strategy than numbers.

Instagram 84

Instagram Facebook How To Travel 84

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. Why wouldn’t they? Want to go beyond video?

Video 120

Video YouTube Content Marketing Film 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 99

Agency Trends Marketing Survey 99

Polaris

NOVEMBER 20, 2014

Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' The Exploratorium in San Francisco displayed his arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity.

Interviews 79

Interviews Media Content Marketing Facebook 79

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels.

Trends 124

Trends SEO Leadership Print 124

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Assess your marketing maturity? Identify untapped markets?

B2B 85

B2B Content Marketing Trends Marketing 85

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. I am the Director of Marketing at Company X.” “We And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 91

Analysis SEO Guidelines Google 91

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. Every piece of your content needs a visual. March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

NOVEMBER 17, 2014

Why: Do you want to know how to price your products more effectively? How to Set Up Google Analytics Goals and Score More Conversions! 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Image: Sung Ming Whang via Flickr, CC 4.0.

Analytics 80

Analytics Google Content Marketing Small Business 80

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. Start by solving a problem. Now, that’s not good enough.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 146

Study Media Relations Media Measurement 146

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. At IMEX America 2014 , I presented on Panoramic PR. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Marketing 1.75 CMP/CEU: CMP-IS Domain I.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

ZudePR

JANUARY 21, 2016

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. Content Curation. Digital Marketing. You want to learn.

Digg 104

Digg SEO System Reddit 104

Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1. The ability to tell a story is a fundamental skill that all good brand communicators should possess.

Storytelling 83

Storytelling Brand Branding Corporate 83

Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Why: How can your business best use the data gleaned from social media analytics?

Measurement 40

Measurement Web Analytics Content Marketing 40

prTini

SEPTEMBER 5, 2014

The Dangers of Cause Marketing. Instagram: How the Must-Have App Became the World’s Camera Filter. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. The List: Content Marketers’ Secret Weapon. TBT: Three Can’t-Miss Video Campaigns from Summer 2014. Want to Go Viral?

Media Relations 49

Media Relations Case Study Viral Instagram 49

Shift Communications

MARCH 16, 2015

In the wake of this revelation, many people began asking how to take advantage of this unannounced feature? Let’s see how you might measure this change’s impact on your marketing communications and see if this change has in any way benefitted you. Vice President, Marketing Technology. Christopher S.

Google 60

Google SEO Web Comparison 60