Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 70

Strategy How To Resources Blogging 70

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. What can other comic franchises teach us about content marketing?

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 40

Strategy How To Resources Blogging 40

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 40

Strategy How To Resources Blogging 40

PR 20/20

OCTOBER 20, 2015

I remember a session at Content Marketing World 2014 where Buddy Scalera ( @MarketingBuddy ) was interviewing Joe Pulizzi ( @JoePulizzi ). Pulizzi was telling us how he made the decision to leave his job and start his own company. So, Pulizzi switched to listing out the specific steps to build your brand.

How To 40

How To Content Marketing Conference Interviews 40

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Contently - Strategy

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 96

Travel Hotels Storytelling Content Marketing 96

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Use these insights to craft your content strategy.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

APRIL 21, 2015

billion in 2014 , numbers that closely mirror the increase in searches. It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. Best Practices Featured Content Marketing video' Register now!

Video 120

Video Brand Branding Trends 120

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.”

Marketing 251

Marketing Resources Content Marketing Leadership 251

Barokas

JANUARY 19, 2018

Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook. That changed in 2014, when Facebook adjusted its algorithm to only display content it felt was relevant to its users, drastically reducing organic post reach.

Instagram 84

Instagram Facebook How To Travel 84

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Polaris

NOVEMBER 20, 2014

Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' The Exploratorium in San Francisco displayed his arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. Why wouldn’t they? Want to go beyond video?

Video 120

Video YouTube Content Marketing Film 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Waxing UnLyrical

NOVEMBER 17, 2014

Why: Do you want to know how to price your products more effectively? How to Set Up Google Analytics Goals and Score More Conversions! 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Image: Sung Ming Whang via Flickr, CC 4.0.

Analytics 80

Analytics Google Content Marketing Small Business 80

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Beyond PR

SEPTEMBER 21, 2016

For instance, Jelly Belly announced they would unveil a new beer-flavored jelly bean at the Winter Fancy Food Show in 2014. These prospects can then be added to email lists or marketing automation platforms for future content marketing initiatives.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Given the explosion in both users and content, mathematically reach had to decline.

Advertising 120

Advertising Advertising Facebook B2C 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Why give a man a fish when you can teach him to how to benefit from your B2B software, right?

B2B 85

B2B Content Marketing Trends Marketing 85

Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1. The ability to tell a story is a fundamental skill that all good brand communicators should possess.

Storytelling 83

Storytelling Brand Branding Corporate 83

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. Start by solving a problem. Now, that’s not good enough.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Flack's Revenge

NOVEMBER 29, 2017

How did you get the idea to use videos to promote Stone Temple? By 2014 it was obvious that video was the rising star of content marketing. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Waxing UnLyrical

JANUARY 20, 2015

Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable.

Measurement 40

Measurement Web Analytics Content Marketing 40

prTini

SEPTEMBER 5, 2014

How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. The List: Content Marketers’ Secret Weapon. TBT: Three Can’t-Miss Video Campaigns from Summer 2014. How to Leverage a Personal Touch to Enhance Customer Service (client). Hootsuite Acquires Brightkit, Launches Hootsuite Campaigns.

Media Relations 49

Media Relations Case Study Viral Instagram 49

ZudePR

JANUARY 21, 2016

Content Curation. So, back in early 2014, I plunged headlong into content curation. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Suggested Content Emailers.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

MAY 11, 2019

How to Generate Media Referenceable B2B Customers with a Blog. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. Earned Media Poised for New Prominence Several Studies Find [UML]. 2) Earned media can drive sales.

Study 140

Study Media Relations Media Measurement 140

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. How to Find Guest Posting Sites Using Google Search The easiest way to find guest posting opportunities is via Google Search. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 90

Analysis SEO Guidelines Google 90

Shift Communications

MARCH 16, 2015

In the wake of this revelation, many people began asking how to take advantage of this unannounced feature? Let’s see how you might measure this change’s impact on your marketing communications and see if this change has in any way benefitted you. Vice President, Marketing Technology.

Google 60

Google SEO Web Comparison 60

Critical Mention

MARCH 1, 2018

Know how to pronounce names or other terms that may cause you to stumble. But, in 2014, Jared Leto’s acceptance speech for his Best Supporting Actor award captured hearts everywhere. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media. Review your material.

Film 80

Film Social Media Storytelling Writing 80

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. In no particular order, here are some of my favorite posts about how to create an editorial calendar.

Blogging 56

Blogging Strategy Resources Social Media 56

MaccaPR

APRIL 2, 2015

What''s the use of putting content out, when no one is engaging with it! As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode. March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48