Cision

FEBRUARY 5, 2016

Brands that expect to have complete control over how their ads look and feel may find it hard to let go. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche. Text, video, illustration, slideshow and infographics are all formats to explore and consider. From Netflix, natch.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc.

Social Media 118

Social Media Study Blogging Company 118

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. In-Flight Entertainment (IFE). TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Do what makes the most sense for your brand. #6. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. billion in 2014 to 2.17 Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

MaccaPR

JULY 23, 2014

Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text. Stay "on brand." The brand attitude and graphic feel shine through in these social media photos. Source: Benefit Cosmetics ).

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

ISEBOX

DECEMBER 1, 2016

Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Remember when we talked about the Rise of Multimedia Content ?

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Cision

NOVEMBER 27, 2015

Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team. Turn a tip sheet into an infographic by visualizing data found within it. Lead generation is as important to public relations as news mentions. Build your strategy based on revenue drivers.

Strategy 120

Strategy How To Data Infographics 120

ISEBOX

FEBRUARY 26, 2016

In 2014, that number was 41. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. Legacy Digital Distribution: Time Consuming and Costly.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. It may be that Apple users are three times more likely to make a purchase on their mobile device , accounting for up to 25 percent of all online sales during the 2014 holiday season. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. Total sample in 2014 was 228 adults, taken between 10th June and 9th July 2014. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. billion in 2014 to 2.17 Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

The Proactive Report

DECEMBER 24, 2014

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Many mobile brand experiences are lagging far behind. How is your brand performing on mobile?

Mobile 201

Mobile Strategy Web Consumer 201

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media. The Trends.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media. The Trends.

Trends 100

Trends Media SEO Analytics 100

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. Brands are creating longer content, but there’s still room to improve the finish rate. Create social videos and infographics. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post.

How To 60

How To Software System Employee 60

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues.

Leadership 40

Leadership Report Media Video 40

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar. For example: when we launched CommPRO, the typical contributed post was 1,000+ words.

Radio 40

Radio Mobile Media Sports 40

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. You can download the full infographic of the 15 skills here. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JANUARY 23, 2019

Vox launched in 2014, around the time ESPN acquired FiveThirtyEight, the data-explainer site run by Nate Silver. Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. For readers?

Media 111

Media Journalism Content Marketing Education 111