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Weekly Roundup of Awesome Links: Week of August 25, 2014

Melissa Agnes

From The Crisis Intelligence Blog. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. kfreberg examines this massively successful viral fundraising campaign, and discusses the lessons that PR professionals, marketers and PR professors should be taking away from this ALS campaign.

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So Did Those 2014 Predictions for the Communications Industry Come True?

Ishmael's Corner

Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. Prediction 1: The Pope’s Selfie Goes Viral. Buffett only tweeted once in 2014. Apparently, Amazon’s ill-fated phone consumed Mr. Bezo’s time in 2014. I figured the big event would happen at Easter Mass.

Industry 138
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Top PR Strategies for SaaS Companies

5W PR

For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I had to learn more, and asked Mark if he’d entertain some questions for the blog. By 2014 it was obvious that video was the rising star of content marketing. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads. How do you promote them?

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? The perpetuation of a “viral” story on digital channels can be hours.

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Also, comments on industry-related blogs can also provide ideas for your content. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Or, you want to borrow the concept of sharing each blog post with an engaging image on Instagram.

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Is PR to Blame When Apathy Reigns?

ReimaginePR

Yes, they achieved big wins: Dr Liu brought the MSF message of dire need for intervention directly to the United Nations, first to a member state briefing (video) , followed by an address to the General Assembly , in September 2014. I vividly remember reading a certain article in October 2014 that brought a tear to my eye.

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