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The importance of a social media strategy #engaging

Engage PR

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. That means they are circulating via email and internet blogs at lightening [sic] speed. ” So, how did it all happen? No harm intended. The crazy part? Not sure how they got it.

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. When did you last ask customers to send you images of your product in use? Source: Billboard ). Happy Birthday, @jtimberlake !