David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. Putting a value on media coverage or social media awareness remains a bit of a Holy Grail. Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.) Do you consume an above average amount of news?

Reputation 40

Reputation Measurement How To Financial 40

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Lord & Taylor recently settled charges brought by the Federal Trade Commission for running afoul of disclosure rules for a social media campaign on Instagram. Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. Compliance. Overexposure.

Marketing 120

Marketing Advertising Advertising Measurement 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

MAY 8, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. How has social changed over the last five years?

Mobile 120

Mobile Instagram Social Media Trends 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 14) Earned media as fuel for more effective paid media.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Shift Communications

NOVEMBER 19, 2014

At this time, Snapchat was solely consumer-user friendly. October 2013. On top of that, Snapchat provides the number of viewers of your Stories, which is helpful in a world where we’re always trying to figure out ways to measure our social efforts. Social Media Snapchat social media'

Brand 148

Brand Branding Sports B2B 148

Cision

SEPTEMBER 28, 2015

I got some exclusive information before they launched their “find my phone” feature and occasionally get free products for helping to amplify awareness on social media channels (and here – although I mean to use it as an example and not a promotion). Active on social media. Get our white paper today!

Marketing 120

Marketing Groups Journalism Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Who can forget Oreo’s brilliant “dunk in the dark” tweets during the famous Super Bowl blackout of 2013? This has continued to work well for Kenneth Cole, who uses his advertising and social media to make provocative statements like the “Boots on the Ground” campaign at Fashion Week. Odds are no.

Publicity 120

Publicity Fashion Twitter Advertising 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. Even the hijacking of a brand’s social media account can be damaging.

Reputation 130

Reputation Viral Employee Customer Service 130

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). What about social?

Media 79

Media Analytics Technology Corporate 79

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 2013 will see us start anew!

Pinterest 79

Pinterest Measurement Analysis Community 79

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Are you active on social media (at least the top one or two platforms where your audience spends time)? The one clear message of 2020 is consumers are highly critical of the messages being put out by brands and companies, but they are also watching their actions closely as well.

Marketing 174

Marketing Employee Content Marketing Training 174

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” adults use mobile to consume news. Begin publishing Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. As of 2013, 3 percent of the U.S. Want to make standout content? Click here for our free content marketing white paper! .

Trends 120

Trends Mobile Web System 120

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . The idea that brands can monitor social content and conversations has been around for a decade now.

Data 70

Data Retail How To Sports 70

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Sharing bits of information about your business or service on social media. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Guest Post by Taral Patel. Let’s face it. in revenue per $1 spent.

Marketing 40

Marketing Viral Fashion Product Launch 40

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. In 2015 we all loved authenticity, right?

Journalism 60

Journalism Wikipedia Film Interviews 60

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. All communication teams are striving for the attention of the fickle consumer. You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales. “How?

Communications 81

Communications How To Blogging Content Marketing 81