PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 176

Marketing Employee Content Marketing Training 176

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. coli contamination of 2015. How To Spot The Most Dangerous Reputation Threats.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. By 2010, more than half of all Fortune 500 companies reported on their CSR activities.

Media Relations 120

Media Relations Trends Media Corporate 120

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Barokas

FEBRUARY 3, 2020

I clearly remember the day (way back in 2013) that Uber and Cheezburger, one of the Internet’s most popular sites, announced they would deliver kittens to offices around Seattle in honor of National Cat Day. It will go a long way with your employees and customers. Have Fun with Furry Friends. Introduce Your Own Holiday.

Viral 78

Viral Transportation Hotels Travel 78

Stephen Waddington

MARCH 24, 2019

Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013. Google+ will close to consumers on 2 April. Employees have the potential to be the most powerful advocates for an organisation. Employees have the potential to be the most powerful advocates for an organisation.

Tools 69

Tools Insurance Insurance Handbook 69

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

Financial 52

Financial Conference Agency Resources 52

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. This holds true for new employees and post-college graduates entering the workforce. The world they’ve grown up in is that of the Information Age. It’s accessible everywhere and transparency is key.

How To 120

How To Marketing YouTube Study 120

ReimaginePR

APRIL 18, 2015

And the happiness of his employees matters to Price. He took home $19 million in 2013. Tyrell Oates had worked at Wells Fargo for about six years when he wrote an email to John Stumpf , chairman and CEO of Wells Fargo, and copied 10,000 other employees on it. He raised the minimum wage at the company he founded to $70,000.

Company 120

Company Banking Employee Corporate 120

MaccaPR

OCTOBER 3, 2016

In 2013, the Boston College Center for Corporate Citizenship and Ernst & Young LLP (EY) conducted a survey on corporate sustainability reports. Increase employee and consumer loyalty? Corporate Sustainability Reports Rise in Popularity. The Value of Corporate Sustainability Reports Goes Beyond Just Reporting. Reduce waste?

Corporate 71

Corporate Report Survey Government 71

Shift Communications

JANUARY 12, 2017

As a refresher, in our previous post, we shared that public relations describes a series of strategic actions taken in order to foster and maintain a relationship between a business and the people they want to do business with—their customers, employees, competitors, etc.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. A happy employee is a generally a more productive and engaged one.

Groups 60

Groups B2B Employee Policies 60

David PR Group

JULY 13, 2016

Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.) Harris surveys consumers, asking them to rate companies across six key dimensions: 1) products and services, 2) emotional appeal, 3) social responsibility, 4) workplace environment, 5) financial performance, and 6) vision and leadership. Sign petitions?

Reputation 40

Reputation Measurement How To Financial 40

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. Vocus raised a little more than $13 million over two rounds of venture capital funding according to Crunchbase.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Shift Communications

OCTOBER 7, 2014

This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before. One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout.

Marketing 138

Marketing Conference Trends Viral 138

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Vastly funnier and more entertaining are these 2013 Delta video out takes. Southwest Airlines’ Employee-Generated Video.

Travel 89

Travel Airlines Hotels Marketing 89

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Honesty and transparency trumps all.

Social Media 98

Social Media Marketing Media Creativity 98

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. This means re-engineering the marketing organization to build systems for content marketing , empowering employees to produce content, and streamlining the process from creation to distribution.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. That’s something I wish I had done (I started my first job the day after graduation).

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “I launched All Things IC consultancy in 2013 because readers kept asking if I could translate my free articles into work they could pay for.

Communications 81

Communications How To Blogging Content Marketing 81