Sword and the Script

MARCH 30, 2021

These branded social accounts look something akin to a ragged and outdated billboard on a desolate highway that hasn’t been updated in years. These branded accounts furnish a steady stream of self-promotion. In the early days, around 2009, I saw many reporters struggled with this and disliked it. Need an extra pair of hands?

Social Media 109

Social Media Report Survey Media 109

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. How long have you been in journalism and how did you get started? Do a little research on if the brand you are pitching would care about the news. My pathway was very typical.

Meeting 91

Meeting Transportation Media Journalism 91

PRSay

JULY 23, 2019

In March 2009, while researching the trafficking of North Korean women for Current TV’s “Vanguard” documentary series, North Korean soldiers captured Ling and her colleague Euna Lee along the China-North Korea border. On the other hand, the big picture landscape of social media’s impact on journalism has also been a dark one.

Conference 97

Conference Internal International Travel 97

PR Job Coach

MAY 28, 2014

She is CEO of Brand Chicks (www.BrandChicks.com), an online branding consulting firm, and her experience varies from career coaching for recent college graduates to website and social media search engine optimization practices. If you have more tips to share, or if any of these have worked for you, let us know in the comments below!

How To 215

How To Groups Engineering Conference 215

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

Meeting 91

Meeting Retail Groups Hotels 91

wiredPRworks

JANUARY 13, 2022

He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Scott Love is passionate about inspiring people to reach their full potential in the workplace.

Strategy 52

Strategy Training Insurance Insurance 52

Beyond PR

JUNE 20, 2016

government bonds and before that she reported on stocks and trends at The Wall Street Journal for three years. She became the publisher in 2009. Washington Business Journal: Vandana Sinha ( @VandanaWashBiz ) has been promoted to managing editor at @WBJonline. to become the financial regulations editor at @Reuters.

Biotechnology 68

Biotechnology Financial Media Education 68

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

PR Conversations

OCTOBER 28, 2014

It also means that public relations professionals have to operate everywhere within the organisation , looking at structures, processes, physical premises, ways of working—everything—because these are where principles are really lived and this is where the organisation or brand narrative is really written, not by the keyboard of a brand journalist.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

JULY 31, 2018

Terms weren’t announced yet, but to get a sense, Politico found The Economist Group acquired Roll Call in 2009 for $100 million. The PR Opportunity for Brands as Publishers Tinker with Journalism. What FiscalNote Does. To understand why this, make sense, you must understand these two businesses. The Audience it’s Buying.

Publicity 60

Publicity Software Government Content Marketing 60

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. This was the foundation that led Journalistics’ editorial strategy from 2009-2011. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Karen Freberg

AUGUST 12, 2017

I have been going to AEJMC since 2009, and it always is a place where I get a lot of great ideas to explore for the upcoming academic year. You can have a brand, but having a community and voice is key. We see personal brands all over the place, and that’s all find and good. Take the case of the #SMprofs community.

Conference 40

Conference Social Media Community Education 40

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. This was the foundation that led Journalistics’ editorial strategy from 2009-2011. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

NOVEMBER 23, 2010

Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. And when I started in summer 2009, we wouldnt have paid cash to a blogger we wanted to work with. In journalism, reporters are never outright paid for favorable articles. Read All About It!

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. I can go into other examples, but… you get the point. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter. Read All About It!

Crisis 71

Crisis Twitter Facebook Measurement 71

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Cool brands treat people well, we didn’t. Is an underdog narrative important to your audience’s psychographics?

Marketing 180

Marketing Skype Customer Service Brand 180

Norton's Notes

DECEMBER 21, 2014

The Jason Ferruggia website does not automatically take you to their blog, but instead opens up with the impressive list of official brands in which their blog has previously been featured. He previously worked at the US Olympic Training Center as a member of the USA Weightlifting Performance Enhancement Team.He jasonferruggia.com.

Blogging 44

Blogging Training Exercises Sports 44

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

FEBRUARY 24, 2015

of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.

Mobile 60

Mobile Study Marketing Survey 60

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. Read All About It! Glad thats over with.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

OCTOBER 21, 2014

The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009.

Social Media 118

Social Media Study Blogging Company 118

Bad Pitch Blog

MAY 3, 2009

And then, last night I was watching a segment on CNBC Reports about advertising in tumultuous 2009. It was a new journalism: “Take what you can from whom you can.” Besides, most of the big guys are too in love with their own business models—and often treat customer service like an oxymoron.

Advertising 41

Advertising Advertising Fashion Creativity 41

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 8, 2016

Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) Norsk Geografisk Tidsskrift-Norwegian Journal of Geography, 63, 145-155. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Adriansen, H.K.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Adriansen, H.K.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

Social media means the researcher can be considered to be a “double insider” (Adriansen and Madsen 2009 p.145) Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Adriansen, H.K.

Interviews 40

Interviews Ethics Education LinkedIn 40

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52