Solo PR Pro

JULY 21, 2020

The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios. But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral.

Viral 71

Viral Analysis Television Radio 71

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success. Yeah, neither did anyone else.

Viral 100

Viral Video Strategy YouTube 100

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225