Social Media Trade Shows White Paper Writing 
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
Media and influencers read analyst reports and white papers, so the reach can become exponential. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Authors, experts, and academics. Industry events.
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ImPRessions - Crenshaw Communications
MARCH 23, 2017
The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Where appropriate, determine who is planning to write a story and offer up more information.
Landis PR
FEBRUARY 7, 2022
Writing a white paper? Use snippets for organic social media posts and copy for PPC ads. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Producing an explainer video?
Sword and the Script
JANUARY 8, 2019
This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too).
MaccaPR
DECEMBER 19, 2016
In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.
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