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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications. Trade allow more in-depth storytelling. Others require membership fees.

B2B 319
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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. ” This applies to the media who cover business, whether they’re on the SMB beat or not. But the point here is that a company doesn’t need to be huge to be noticed. Goliath myth.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 187
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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” Even esteemed colleges like Harvard and Yale have gotten in on the action, letting the public take certain online classes without needing to pay a cent of the $50,000 tuition.

B2B 130
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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” Even esteemed colleges like Harvard and Yale have gotten in on the action, letting the public take certain online classes without needing to pay a cent of the $50,000 tuition.

B2B 57