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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY. In this age of data breaches and cyber-hacking, violating a customer’s expectation of privacy is a transgression that’s increasingly unforgivable.

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A Pocket Square Is Not Your Reputation

David PR Group

The web is the front door to all our businesses, so if how you appear online looks questionable, then spiffy offices, tailored shirts and luxury cars don’t really matter. This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength.

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Twitter, Photos and Your Crisis Communications

Melissa Agnes

The risk: A picture is worth a thousand words and at the speed at which a Tweet travels the web, a negative picture can cause a lot of damage to your organization – fast! The fix: Monitor Twitter and set your privacy settings to best suit your organization. Now imagine that damaging photo tagged directly to your organization.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 105
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Can Your Reputation Withstand Increased Surveillance?

David PR Group

We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot. And wearable cameras are likely next.

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Want to Double Your Views? Repost Content in Full on These 4 Channels

Contently - Strategy

Plus, in an era of exceptionally low trust in news found on social media (as well as some pretty meager trust in user privacy), LinkedIn’s ranking as the most trusted social media platform makes it a wise content marketing choice for any business. According to Facebook, Instant Articles load 4.9x You never know what might happen.

LinkedIn 145