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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86
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Why Advertising Isn’t Dead

Cision

The public even criticized the formula of the shows; their commercialization, how ridged the story structures were and grew weary of the gendered tone of the content. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media.

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NFC East’s Earned Media Results in the 2020 NFL Draft

Critical Mention

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Online News + Print Results. Share Tweet Share. 2020 NFL Draft: TV Results.

Radio 78
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A Crisis Playbook for the Academy Awards

PRSay

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. Aside from presenter errors, a lot can go wrong on live television. In today’s media environment, publications cover events live. But Stone said she kept her card.

Crisis 119
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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. In the public sector, communicators have never been busier, as energy is directed to public education and information. Anyone with a smartphone can shoot images and video.

Crisis 151
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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

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Critical Mention 2021 Recap

Critical Mention

Users can now: Monitor public Instagram Accounts. View Instagram post type, language, follower count and publicity values. Critical Mention users can now track audience and publicity values for their radio mentions. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts.

Radio 116