Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

PR in High Definition

MAY 31, 2019

Ask Alexa to set a timer for 5 minutes because that’s the time you’ll need to read this paper and swot-up on PR in the age of voice search. 62% of Brits are already using or are happy to use voice-operated devices for shopping, controlling music, searching the web and finding the latest news, according to market research house Mintel.

SEO 81

SEO Google Engineering Web 81

Sword and the Script

NOVEMBER 1, 2016

Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing. Here’s how KPS defines each: “Authority: The weighted average MOZ domain authority of sites this influencer has access to. My ideas are sometimes syndicated or shared in a variety of places around the web.

Marketing 60

Marketing Study Survey Content Marketing 60

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. Then, when it built backlinks, it was like adding fuel to the fire. One effective link-building strategy that worked for Positional is creating a podcast.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

SEPTEMBER 21, 2017

The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. What Is Artificial Intelligence? Can we automate content creation using artificial intelligence?

Marketing 53

Marketing Software eBook Technology 53

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Welcome to your Taylor Swift Master Class in Social Media Marketing! Source: Billboard ). The good news?

Social Media 48

Social Media Marketing Media YouTube 48