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How to Secure Top-Tier Coverage with Cortney Williams, ARPR

OnePitch

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

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The Worst Stereotypes About PR People

ImPRessions - Crenshaw Communications

In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. Public relations today is largely about storytelling. It’s a joke in our business that no one outside public relations really understands what we do.

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Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing

Contently - Strategy

The company’s pitch was a 90-second animated video and a sign-up form. In a recent Wyzowl survey , 81 percent of marketers indicated they were using video in 2018, up from 63 percent last year. They were about the same product launch, and JotForm used them side-by-side with the same budget. That’s it.

Marketing 111
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196
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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52