Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. I am most excited to jump in and help run our leisure tourism campaigns. Some brands really lend themselves well to print and out of home advertising.

Print 120

Print Tourism Transportation Film 120

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. You’ve worked with some of the top travel and tourism brands. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches.

Television 120

Television Travel Tourism Pitching 120

Cision

JULY 14, 2016

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. I was hired on the spot and never looked back.

Travel 120

Travel Agriculture Tourism Internal 120

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Cision

AUGUST 7, 2015

First-time internships are often a letdown, and mine – a position with a tourism bureau in Pennsylvania – was no exception. Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more! Start small. Ask for it. I once shared a cubicle with a woman who treated our space like the set of a one-woman show.

Tourism 120

Tourism Television Print Industry 120

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Send More Multimedia in PR Pitches. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news.

Infographics 54

Infographics Print Video Real Estate 54