The Hoyt Organization
MARCH 25, 2024
With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.
PR 20/20
NOVEMBER 30, 2022
Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.
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MaccaPR
MARCH 12, 2019
For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. We helped build that brand with a foundation of storytelling, which is a special challenge given that Bind is a B2B company that sells not direct to consumer, but to self-insured employers.
MaccaPR
NOVEMBER 19, 2014
The brand’s exceptional storytelling is honest, inspiring and downright sobering. Secondly, the Always spot doesn’t just state the issue in its storytelling, it proposes an outcome, a movement for consumers to rally behind and make their own. But why does Always’ campaign work? Source: Verizon ).
Beyond PR
DECEMBER 5, 2017
PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. The influx of technology and the data it yields makes everyone a researcher. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. Surveys & Research.
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