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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

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The New Wave of Fem-vertising: 5 Female Empowerment Campaigns We Love

MaccaPR

Flash forward to 2014—add in the conversational power of social media and the requirement for marketers to stand for something larger than their products–and you’ve got a wave of “fem-vertising” that''s sparking spirited conversations about gender equality. Always: #LikeaGirl. But why does Always’ campaign work? Source: Verizon ).

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.