Consumer Pharmaceuticals Storytelling Technology 
The Hoyt Organization
MARCH 25, 2024
With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.
MaccaPR
MARCH 12, 2019
For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before? Oh, Medela faced a perception issue.
PR 20/20
NOVEMBER 30, 2022
Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.
MaccaPR
NOVEMBER 19, 2014
Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering. We love it!
Beyond PR
DECEMBER 5, 2017
PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. The influx of technology and the data it yields makes everyone a researcher. Growing readership while reaching a broader audience is the perennial goal of every blog. million words. more views.
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