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4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Bank on Social for SEO & PR.

SEO 229
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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Image Credit: Pixabay.

Community 206
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings.

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It’s Hard To Say Goodbye

Landis PR

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. Last year, we celebrated our 30th anniversary by giving away 30 (plus one) contributions of $300 each day during our anniversary month (October) to worthy San Francisco Bay Area nonprofits nominated by LCI staffers.

Agency 105
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Optimizing all elements of your digital footprint (such as landing pages or social media) is critical for increasing organic traffic — make sure you have taken the necessary steps towards enhanced SEO performance where possible.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

It’s not part of reputation management for the business but for you. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. 7) How has your nonprofit experience helped you professionally?

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective. I used it three times in Public Relations 2011.