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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This trend highlights the crucial role of social media in sharing healthcare information to a wide audience.

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How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Backlinks from top-rated domains major newspapers or news sites boost SEO to high levels, and a good content marketing program can amplify glowing earned media like product reviews or feature stories. In pharmaceutical PR, they call it “conditioning the market.” Start content well head of a key launch or event.

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Behind the Headlines With Fred Lake

Cision

I then became an editor of the school newspaper, and later, a reporter in college. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. Read (a lot).

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

It also enabled us to triage the top ‘trending’ articles so we could see where the media narrative would focus, provide our spokespeople with regularly updating messaging, and even prioritise media requests depending on which publications were leading the debate. Often, senior execs, are not using a lot of digital channel themselves.

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Medical Marijuana: What Pharma Companies Need to Know

Cision

There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. We looked at the media coverage of MMJ in large daily newspapers over the course of four years. For example: Globally, countries that have legalized medical marijuana do not discuss it nearly as much as we do in the U.S.

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Maxim Behar: "The future depends on people who do business"

Maxim Behar

We are modern people with such a person, although as far as I remember he has been in the public space in different forms, following the trends. At the time, there were whole pages of such obituaries in the newspapers. or on the QR code. Maxim Behar: Good evening! It’s a pity. Too bad for many other people. Why did this happen?