The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens
NewsWhip
JULY 14, 2020
This interview has been edited for length and clarity. It also enabled us to triage the top ‘trending’ articles so we could see where the media narrative would focus, provide our spokespeople with regularly updating messaging, and even prioritise media requests depending on which publications were leading the debate.
Let's personalize your content