Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign?

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Waxing UnLyrical

DECEMBER 16, 2013

Happy Monday! So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. PR Measurement – What to Measure. Monday Roundup: A Goodie Bag of #measurePR is a post from: Waxing UnLyrical. Here you go. measurePR chat with Jeff Cann.

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Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately?

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Waxing UnLyrical

MAY 9, 2016

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C1 (Corollary) Case Study: AmEx – Small Business Saturday. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

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Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Airbnb’s Successfully Charming PR Stunt. What a Duck Can Do For “Social” Media Relations. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

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Waxing UnLyrical

JANUARY 11, 2016

So, for this week’s roundup, I wanted to explore the idea of being of service vis-à-vis our Social PR world… as well as in general. How to Build a Social Media Ambassador Program. Why: By now you know that community is at the core of my Social PR philosophy. Here we go.

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Waxing UnLyrical

AUGUST 31, 2015

While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. 10 Tips: The Social Media Landscape in China. PR is not changing. Why a Social Credit Score is an Empty and Dangerous Notion. ” 2. ” 2.

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