Media Trade Shows White Paper Writing 
ImPRessions - Crenshaw Communications
APRIL 24, 2018
The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers. Business partners.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. White papers – a great way to demonstrate thought capital in long form to a particular audience. This is where the savvy PR team comes in. Never rest on past accomplishments.
ImPRessions - Crenshaw Communications
MARCH 23, 2017
One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Where appropriate, determine who is planning to write a story and offer up more information.
Landis PR
FEBRUARY 7, 2022
Writing a white paper? Use snippets for organic social media posts and copy for PPC ads. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Trade media relations is a building block – not the end game.
Sword and the Script
JANUARY 8, 2019
Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. 4) Personal social media engagement.
Business Wire
FEBRUARY 2, 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Write social messaging and share it with your internal teams. Implementation Tip!
MaccaPR
DECEMBER 19, 2016
In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.
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