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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Click here for our free content marketing white paper! . Certain kinds of smart televisions can “overhear” conversations. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. Want to make standout content? Emerged/Emerging Trends: Larger and more diverse audiences.

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Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

In the whitepaper Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence , Ken Wincko, Senior Vice President of Marketing at PR Newswire, emphasizes the importance of measuring both online and offline channels. “To Representation of Brand Message. “On

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Learn their approach to strategy, operations, measurement, staffing and more. Hear amazing insights from top notch professionals on YouTube, in marketing and even from television including Adande “Swoozie” Thorne, Guy Kawasaki, Dan Gheesling, Matthew Santoro, James Rhine, Michael O’Neal, Chris Ducker and many more!