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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133
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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Everyone likes an underdog. Goliath myth.

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S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings

PRSay

“Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live. Comms and philanthropy both feed into that.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.

SEO 120
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. This is a good fit if you’re looking to master content technology and strategy in 2020.

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11 Top Reasons to Write a Press Release for ESG

Newsfile

Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. Currently, technology companies are leading the way in digital education. Sustainability Recognitions, Awards & Achievements You can write a press release to showcase special ESG achievements.

Writing 52
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. As technology advances, we require up to the minute information quickly and efficiently. Mass communication aims to meet these needs. China is credited with starting the world's first newspaper.

Ethics 52