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Your Questions About HubSpot Sales Hub, Answered

PR 20/20

How can sales teams use the HubSpot mobile app? The HubSpot mobile app is a wildly useful tool for sales reps that do most of their work on the road. You can also add the HubSpot keyboard to your phone, allowing you to use your saved snippets and meeting links in texts or emails sent from mobile. Photo credit: HubSpot.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Speaking of showing personality, CEO John Legere of T-Mobile does a video blog each week on social media called “Slow Cooker Sunday” that is, yes, a cooking show. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Newest features include advanced sequences, the ability to automatically populate CRM with important data and send LinkedIn Mail and connection requests natively from HubSpot, along with an improved mobile app. Multi-language knowledge base. Knowledge Base users can now translate help articles in 25 different languages.

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The Most Important PR Measurement Tool You’re Not Using

Cision

Fortunately, Google has a free tool called Google Tag Manager that can give you more granular data from your web properties (note that Tag Manager also has a mobile SDK, although I focus on the web application). This is very basic implementation in GTM. If you use forms on your website, you can track information by field using GTM.

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#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

PR 20/20

Help customers help themselves with a native knowledge base. AMPs (accelerated mobile pages) load 3x faster than non-AMPs. In efforts to double down on quality content and performance, HubSpot did an experiment based on the Pareto Principle—i.e. Automate customer testimonial gathering. Content strategy: do more with less.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

Some people are cynical of mobile games as a fashion. It should be a real blast for anyone looking to improve their knowledge base. Event marketing and the technology-enabled connectivity is a really powerful frontier that people are interested in. Yet, underneath that fusion is an exciting mix for marketers.

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PR 101: Five Tips for Pitching USA Today

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Like many news outlets, USA Today has dramatically shifted its focus to mobile , so breaking news is of course, a highly valuable commodity. Here’s a few tips we’ve compiled for pitching USA Today.

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