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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Here’s a sampling of what we’ve heard: One radio network producer told us that they are open to “anything they can get their hands on” related to COVID-19.

Resources 214
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How to Use Dynamic Listening to Reach New Customers

Cision

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Even more challenging is taking advantage of this wealth of information in a way that drives audience engagement, loyalty and leads to bottom-line results. How to do that?

How To 149
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3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Similar to trade journals, podcasts cover an array of niche subjects. Even better, audiences are typically more targeted and engaged than in television and radio markets. Explain this to your client and show examples of past work to support your point. Embrace the niche appeal of podcasts. Don’t overlook blogs.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. The CPG industry is a great training ground for marketers in any industry. PR, marketing, sales and journalism. Today he’s on his own. Want to be part of the Off Script series?

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The Best Vendors to Solve 26 Common Communications Measurement Problems, 2023 Version

Katie Paine's Measurement Blog

And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. Expect that pay-walled outlets like The Wall Street Journal may be problematic. 9 I need to monitor radio and TV coverage. Everyone these days has access to the majority of mainstream national media.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

And thank you Aaron for that fascinating insight into how social media has changed journalism. Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. The Brand Advantage Journalism Podcast. David Wood is a renowned and respected Network Marketing / MLM expert who has personally trained over 3oo,ooo students on three continents. 49) David T.S.