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The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Even without media training, she acquitted herself quite well though we don’t plan to diversify into food PR.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives.

Training 195
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The 20 Responsibilities of PR and What They Entail

Onclusive

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Multimedia Development & Visual Storytelling. Data Journalism.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Multimedia Development & Visual Storytelling.

Training 370
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Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

Deirdre Breakenridge

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy.

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2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in.

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10 Tips for Moving Into the Next Phase of Healthcare Communications

Landis PR

Media train and test new spokespersons. Embrace storytelling. The rise of “good news journalism” presents another opportunity for media outreach. What works and what doesn’t varies by brand/client/organization. Now is the time to experiment. Beta test an app. Get more active on a social network. Forget the others.