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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Trades placements yield good returns.

Pitching 168
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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I understand more about a media company’s ins and outs and the structure and challenges they face. PR, marketing, sales and journalism. Contact us here.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. (I know… Moderation, Carrie, moderation!)

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How OhioHealth increased their newsroom coverage by 889% in one year - Part 2

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy.

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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. I like exclusives.

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Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Bianchi Biz Blog

as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry. How long have you been in journalism and how did you get started?

Meeting 95
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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Send More Multimedia in PR Pitches. Use Multimedia to Tell a Better Story.