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Managing Reputation: The Importance of Public Relations for Real Estate Companies

Victorious PR

For real estate companies, reputation management is an essential part of doing business. This is why public relations is so important. With the right public relations strategy, a real estate company can protect and enhance its reputation, and ensure that it stands out from the competition.

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Does Your Pitch Pass the 5-Second Skim Test?

PRSay

As any good real estate agent knows, location is everything. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox.

Pitching 162
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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Real estate company buyers are more likely to be paging through these journals than Wired. How trade coverage wins.

Pitching 168
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PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. Offer Compensation.

Fashion 236
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Land Media Using a Non-Profit

PR for Anyone

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. How to pitch the media. She lost a son to suicide. As you can imagine, because of that, she became very involved in suicide prevention.

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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Director of Communications, Enterprise Real Estate Company (>1000 employees). Onclusive allows me to easily organize a robust PR program using tags and other filters, so that I can drill down and really measure impact of media coverage based on a number of parameters.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. (I know… Moderation, Carrie, moderation!)