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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). How long have you been in journalism and how did you get started? I think this article is one we’ll reference back to for quite some time.

Meeting 82
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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. PR, marketing, sales and journalism.

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Possibly this has been used before. I used it three times in Public Relations 2011.

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The Top 50 Social Media Influencers on Twitter

Cision

Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. CEO of Likeable Local. . — Ann Handley (@MarketingProfs) August 20, 2015. Want to learn Ann’s writing rules for PR?