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Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. That my takeaway from this interview published today with a gentleman who has a history in marketing automation. It just doesn’t work that way.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. People were shocked then.

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PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Content marketing (including PR) that impacts the bottom line (for B2B companies). What are you passionate about?

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

Read below for the entire interview with Cassie: . Since [COMPANY] works with companies from world-wide enterprises to smaller businesses across real estate, insurance, telecom, construction, and media, [NAME] can speak to how LAANC has positively impacted both [COMPANY] and their clients.

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PR Amidst Regulatory News: Why Crypto Projects Need PR Now

Victorious PR

PR plays a pivotal role in building and reinforcing trust by proactively communicating a project’s compliance measures, security protocols, and commitment to regulatory frameworks. It becomes crucial for individual projects to demonstrate transparency, trustworthiness, and adherence to regulations to distinguish themselves positively.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

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Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. Marketing is saying ‘Look at me, I’m awesome!’ She has been getting me on podcasts, and on articles all over the internet. PLUS, Get our proprietary Podcast Prep Guide. THAT is PR.