PRSay

NOVEMBER 21, 2022

The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn. More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. 14 episode of S&T Live. Comms and philanthropy both feed into that.

Leadership 60

Leadership Conference Retail Storytelling 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Waxing UnLyrical

JULY 18, 2019

When it comes to influencers, building the right relationship means finding someone who will have the best benefit for your brand, who has the thought leadership and dedicated followers that can build trust and amplify your message. She also interviewed a program participant served by Goodwill as part of that. Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I was most recently the restaurants and retail reporter at the Minneapolis St. Life Time caught my attention and didn’t let go ever since I interviewed our CEO Bahram Akradi for a cover story with the Business Journal last year.

Media 112

Media Journalism Report Video 112