PRSay

MARCH 7, 2024

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. 4) Emphasis on professional journalism. 1) A still skeptical public.

Survey 102

Survey Report Media B2B 102

Ethical Voices

AUGUST 1, 2022

We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is. Why isn’t this us? .”

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

MAY 23, 2017

The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search?

Resources 53

Resources Marketing SEO Engineering 53

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334