ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Some of today’s largest business categories started out as niches. Here are some reasons why.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. What measures are in place to protect those at risk?

Employee 156

Employee Leadership Viral Small Business 156

PRSay

JANUARY 6, 2021

We need to educate ourselves and ask for feedback internally and externally. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. None of us and none of our organizations are perfect. and “Is there anything that we should discuss that was left unsaid?”

Communications 198

Communications Viral Fashion Public Affairs 198

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Phone videos become viral, whether it’s legitimate or not. It could be hot war environments. It could be accidents.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

JULY 14, 2015

Still there are obstacles in big brands that small businesses never encounter. Small businesses are more nimble, can react faster and require less consensus to move faster. Your content will not go viral and you shouldn’t try. Focus on delivering small victories to your community every day.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. The Viral Customer Complaint. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130