ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Some of today’s largest business categories started out as niches. They’re part of the community.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. What measures are in place to protect those at risk?

Employee 156

Employee Leadership Viral Small Business 156

PRSay

JANUARY 6, 2021

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We need to educate ourselves and ask for feedback internally and externally. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. BlackLivesMatter.”.

Communications 197

Communications Viral Fashion Public Affairs 197

Sword and the Script

JULY 14, 2015

Still there are obstacles in big brands that small businesses never encounter. Small businesses are more nimble, can react faster and require less consensus to move faster. Focus on building a community. Your content will not go viral and you shouldn’t try. It large organizations it’s much harder.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Phone videos become viral, whether it’s legitimate or not. It could be hot war environments. It could be accidents.

Crisis 78

Crisis Local Facebook Social Media 78

Masters in Communications

FEBRUARY 12, 2022

There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. Lack of Diversity & Representation Diversity is not just a problem for businesses with a disturbing lack of LGBT, non-white, and non-male faces.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Chris Lynch: We’re often asked how the PR community is doing? How are you looking at the data?

Report 225

Report Media Advertising Advertising 225