ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S., Workweeks and time zones.

Internal 147

Internal International Skype Meeting 147

Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research. Of course, mentoring is at the top of my list.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Consider, for example, how quickly Skype, Evernote, Dropbox, and more recently Snapchat , were copied by larger businesses.

Marketing 180

Marketing Skype Customer Service Brand 180

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Norsk Geografisk Tidsskrift-Norwegian Journal of Geography, 63, 145-155. Journal of media practice. Bridgen, L. 12(1), 61-76.

Interviews 51

Interviews Ethics Education LinkedIn 51

The Hoffman Agency

FEBRUARY 22, 2018

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange.

Public Affairs 28

Public Affairs Tourism Hotels Travel 28

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Journal of media practice. Bridgen, L. 12(1), 61-76.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Journal of media practice. Bridgen, L. 12(1), 61-76.

Interviews 40

Interviews Ethics Education LinkedIn 40