Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Cool brands treat people well, we didn’t. Is an underdog narrative important to your audience’s psychographics?

Marketing 180

Marketing Skype Customer Service Brand 180

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Norsk Geografisk Tidsskrift-Norwegian Journal of Geography, 63, 145-155. Journal of media practice. Bridgen, L. 12(1), 61-76.

Interviews 51

Interviews Ethics Education LinkedIn 51

The Hoffman Agency

FEBRUARY 22, 2018

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange.

Public Affairs 28

Public Affairs Tourism Hotels Travel 28

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Journal of media practice. Bridgen, L. 12(1), 61-76.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Journal of media practice. Bridgen, L. 12(1), 61-76.

Interviews 40

Interviews Ethics Education LinkedIn 40