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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . What information can you provide to keep the story going and position you as the real estate expert on the topic?

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What the Media is Looking for During This Pandemic

PR for Anyone

Every aspect of the supply chain, service-based industries, restaurants, insurance, real estate, work from home policies, and many more. I have been pitching some things with my local media about working from home, since I’ve been doing it for ten years. I had a conversation with someone recently who has a law firm.

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Why aren’t employers giving PR employees the benefits they want?

Communications Conversations

That’s usually met with “why don’t you find a local event instead?” Less real estate costs, potentially? I’d love to hear real, honest reasons about why more companies can’t do this. Dental insurance – 95%. This data is reinforcing what we already knew.

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We Had a Fire

ReimaginePR

We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. The adjuster said, “I’m going to find you someone really good, someone local. Con-Tech , Carleton Chimney , Intact , Trinity Gallery and Cowan Insurance were there when we needed them.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client. We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. In her words, it’s the “best of both worlds – experience in PR and exposure to what is happening on the journalists’ front.”

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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Learning insurance? Welcome to agency life. But to take it one step further, find out if there are specific training and certifications available with the industry.