Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Flatiron Communications

JANUARY 27, 2015

As Jacob Harris recently noted in a piecer for Nieman Journalism Labs titled “A wave of P.R. charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. He followed up that piece with another “Sloppy P.R.

Media 28

Media Insurance Insurance Journalism 28

Buzzstream

FEBRUARY 3, 2021

These concepts would have worked equally as well for clients in the realms of property, house insurance, travel insurance, travel, finance and more. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential. Creativity is key.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets.

Strategy 60

Strategy Print Insurance Insurance 60

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. I said, ‘What do you want to get out of what we do?’

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

For the once-promising biotech startup, 2016 was the year that things fell apart, following fresh repercussions from revelations that started late last year with an investigative report in The Wall Street Journal that questioned its claims. The fall of Theranos was particularly dramatic because it was in many ways a victim of its own hype.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202