Crisis Management Insurance Journalism Viral 
Cision
MARCH 1, 2016
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Note: not everything is a crisis.
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
The communications lessons, on the other hand, will be covered in crisis management classes for many years. Mylan swiftly responded to the crisis with favorable pricing for those without adequate health insurance, and a plan to launch a generic version of EpiPen, but the backlash continues. Lochte loses luster.
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