ISEBOX
DECEMBER 1, 2016
He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Yes, that’s historically accurate.
ISEBOX
OCTOBER 6, 2016
Since today’s best practices for pharmaceutical PR necessitates using multimedia content in communication s, we’re obviously not talking about just text. Success with healthcare PR means incorporating attention-grabbing fonts, rich images, engaging video and story-telling infographics. Counting words won’t cut it here. Stay tuned….
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ISEBOX
FEBRUARY 26, 2016
Oktavia is a PR Exec for a large pharmaceutical company. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. Needless to say, selecting the right digital solution, whether it’s a traditional website, multimedia news release (MNR), content capsule or media center is extremely important.
Cision
DECEMBER 5, 2017
You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.
ISEBOX
FEBRUARY 2, 2017
But, regulatory requirements aside, pharmaceutical marketing should always begin with a single central concept or tell one story. Or, you could take a multimedia approach with engaging images, video, and infographics that give a visual of your message. You’ve got to properly balance risks and benefits, among other things.
MaccaPR
MARCH 7, 2016
When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.
MaccaPR
OCTOBER 17, 2016
Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative.
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