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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Shaping media coverage Media outlets hold a significant sway over public opinion.

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What is Technology PR?

5W PR

Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. How should you do PR for a tech company?

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Know the Agenda Before Your Media Interview [INFOGRAPHIC]

Deirdre Breakenridge

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

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5 Ways To Motivate Your PR Team

Mindful Marketing

But in today’s evolving industry landscape, PR pros are doing so much more than media outreach. PR pros can pitch some media, engage on social and write some pretty creative content, but at the end of the day you’ve got to give them some fodder to work with as well. Align your expectations with reality.

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How to Create Great Content Fast

PR for Anyone

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. Post something seasonal.

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